Tradeshows, fairs and exhibitions offer an enticing advantage…customers in large numbers searching for suppliers, or an audience waiting for a message. But the number and variety of events must be fitted to an organization’s annual or multi-year marketing plan to produce a cost-effective effort. Planning is everything… and with delivery, the devil is in the details.
As consultants in exhibit/marketing, we can produce the plans and help develop and deliver the messages. We offer a turnkey solution by becoming a part of your marketing team for the duration of your efforts. Our experience and expertise is put to work for you…without you having to reinvent the wheel, hire and train in-house personnel or devise an evaluation system to measure the success of the project.We are experienced project managers comfortable in both the public and private sectors, capable of working in both English and French. We also offer the skills of writing terms of reference for contracts unique to the field and, further, are at home in managing the contracting process from beginning to end.
We offer expertise in choosing appropriate venues, developing the exhibit component of your program – from physical property to message, handling logistics, engaging, training and managing staff and developing the evaluation criteria to measure your achievements against your goals and objectives.
Research and Planning
These involve choosing and recommending venues; the production of annual tradeshow and exhibition strategic and tactical plans; the setting of goals and objectives for tradeshow sales and corporate impact; and, the development and application of evaluation criteria for both sites and corporate More...